Wales CIPR PRide Awards 2009: Wonders of Wales

PRide Award winners in Wales include Golley Slater PR and

Public Sector Campaign

Welsh Assembly Government Climate Change Champions, Working Word PR

The Welsh Assembly Government is committed to making Wales a sustainable nation. It awarded six young people who are passionate about the environment the title of Climate Change Champion (CCC). It was their job to communicate policies to the nation. Working Word PR created profiles for the CCCs through blogs, radio interviews and advice columns in local papers.

As a result of campaigns such as 'Less Tea Vicar', where CCCs talked at church coffee mornings about wasting water; teaming up with Wrexham FC to urge football fans to wash kits at a lower temperature; and a bilingual pop single called Carbon Soldier/Milwr Carbon, the message reached varied audiences across Wales.

Community Relations

Better Off In A Job for JobMatch, Warwick Emanuel PR

JobMatch aims to help the 10,000 unemployed people in the South Wales Valleys to get back to work, through training, qualifications, linking people with jobs and encouraging self-employment.

The first thing Warwick Emanuel PR did was to amend JobMatch's branding to the simplified message 'We'll find the right job for you'. The poster campaign's core message was 'I'm much better off now I'm working again'.

Warwick Emanuel PR targeted local papers and radio so even those who do not read papers still heard the message. It chose aspirational case studies of people whose lives are better off now they are in employment.

Best Event

Miss Wales 2009, Vibe

Vibe had a massive task to overhaul a flagging beauty pageant, which in 2004 had just 11 entries, a crown from a toy shop and a ceremony that took place in a pub.

Fast-forward five years and the final featured 60 finalists - 2,000 entered - and was held in front of 1,000 people at the Cardiff International Arena. Contestants proved there was more to pageants than lipstick. They walked over hot coals, bent iron rods and broke wooden boards with their bare hands. The pageant also raised £100,000 for children's cancer charity The Joshua Foundation.

Outstanding in-house PR team

Progressing from silver last year to gold this year, has upped its game with a new PR manager, assistant and freelancer, who all bring fresh ideas such as the first agency pitch via Twitter - a 'twitch'.

Outstanding PR Consultancy

Golley Slater PR

Golley Slater prides itself on operating as a team. Wins this year include the first mobile cancer treatment centre for Tenovus and the launch of the £675m St David's shopping centre in Cardiff.

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