The Daily Mail was forced to respond to widespread outrage after publishing an article by columnist Jan Moir, originally headlined: 'Why there was nothing "natural" about Stephen Gately's death.' On the day of publication, the newspaper initially released a statement from Moir, which was quickly followed by quotes from a Daily Mail spokesman regretting 'heavy-handed tactics'.
HOW I SEE IT - Martin Loat, MD, Propeller PR
Of course there was no apology in her carefully worded statement. But we should not expect this from the Daily Mail camp, as they won't want to incur the wrath of their readership, at whom Jan Moir's insinuations are aimed.
The Daily Mail appears to be sitting on its hands. Its editor Paul Dacre is also chairman of the PCC code committee. But that does not excuse the Daily Mail's silence and failure to engage with the enmity heaped upon it. If the Daily Mail hoped its non-activity would defuse the row, it was mistaken.
The issue is in the PCC's in-tray now, given the 22,000 complaints lodged in three days - stimulated by myriad Twitter and Facebook links to the PCC's complaints page.
Yet the MailOnline might indeed profit from the affair as it will boost online traffic.