Posted by Will Sturgeon
themediablog.typepad.com
16 October: It probably wasn't Twitter that won it for The Guardian vs Carter-Ruck, but it sure did publicise the issue. Now today the identity of an abusive London Underground worker is doing the rounds, along with a video of him suggesting a customer should be slung under a train. Mayor Boris Johnson is now on the case and undoubtedly this is because Twitter created a mass of complaint that simply couldn't be ignored.
WHICH RADIO STATION?
Posted by Dan Thornton
thewayoftheweb.net
19 October: Finding the best radio station is obviously a subjective experience. Are you looking for a particular band or genre? Do you want somewhere with variety? And how on earth do you find the station that's right for you, without going through every stop on the dial and noting down what they play for a whole day?
GOOD METHODOLOGY
Posted by Todd Defren
pr-squared.com
15 October: When evaluating a prospective partner's social media expertise, I advise keeping Forrester Research's POST methodology in mind. POST stands for People, Objectives, Strategy and Technology. Put the people first. Once you know the fundamental attributes of your audience, the obvious parts of the programme readily present themselves and all that is left is a burst of creativity to make the ideas for engagement fun.
