The guidelines are the first of their kind for the PR industry and were produced in consultation with the NSPCC, Department of Health (DH), National Schools Partnership, Yell and CIPR members.
The guidelines look at the issues and implications of communicating with children and promote best practice. They examine relevant legislation including the Consumer Protection from Unfair Trading Regulations 2008.
The guidelines also look at what to consider when using online comms; in-school comms and communicating to children about difficult issues, such as bereavement or abuse. Case studies highlighting good practice from the NSPCC, Yell and the DH, Immunisation Branch are also included.
CIPR acting director general Ann Mealor said: 'Children and young people are continually exposed to promotional messages, not all commercial, which can impact on development and wellbeing.'