Frank wins Timberland

Timberland, the international clothing firm, has handed Frank PR a brief to launch its new footwear range.

The launch of Timberland Mountain Athletic footwear range is the first campaign in what is expected to bec-ome a regular relationship between Frank and the clothing brand.

The agency has been hired with immediate effect and is responsible for rolling out creative ideas across all of Timberland's key European territories.

The Timberland brand has struggled somewhat in recent times, with the firm reporting a second-quarter 2009 net loss of $19.2m and warning of continued 'challenging' conditions 'due to the low levels of consumer confidence and the financial health of the global economy'.

A creative campaign launched this week will feature England rugby international Ben Cohen racing against 'Monty' the wolf.

Founded in 1973, the Timberland brand brought in Resonate to handle consumer PR towards the end of 2007.

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