Toyota Motor Europe is investing in pan-European media analysis
through Computerised Media Services’ (CMS) system Precis.
London-based CMS beat a Belgian specialist in car industry media
analysis to win the six figure contract.
Toyota’s European arm has used Precis for the past three years to
monitor its coverage in the UK. Now the brief has expanded to cover the
key markets of Germany, France, Spain and Italy.
Fergus Hampton, managing director of Precis’ parent firm CMS said the
object of the brief was to provide Toyota’s Japanese headquarters with a
better understanding of the ’sensitivities’ in different markets.
Toyota will be Precis’ 16th automotive client. It won the Nissan
business at the beginning of the year and also works for BMW, Vauxhall
Precis was launched in 1988 and offers press and broadcast analysis,
produces reports and creates tailored databases to hold the press
The company has offices in Cobham, Hampshire, Melbourne, Madrid, Paris