Three key staff from the yet to launch magazine What Fashion have
left to set up a PR consultancy.
The recently-launched Beyond PR aims to specialise in acting as an extra
pair of hands - for other PR firms.
Set up by Kirsty Robinson, Rebecca Cox and Stephanie Maldeghem, the
agency will concentrate on beauty, fashion and lifestyle work.
The three worked together as beauty editor, advertising director and
advertising manager respectively, before leaving What Fashion in
After several delays, the magazine was due to publish a preview issue on
20 March, but this has now been postponed.
Beyond PR sees its clients as being other PR agencies and in-house press
’Working on a project basis will allow us to be more creative,’ said
Robinson. ’A lot of the work may only last a week or a month.’