Marbles has resigned one of its best-known accounts midway through
its second year claiming it was unprofitable.
The agency informed Internet software company Netscape of its decision
In a written statement, joint managing director Jan Stannard said:
’There’s no single reason for this difficult decision. In media terms,
Netscape is a victim of its own success. Resources and budgets don’t
match the media’s demands and Netscape’s expectations.’
The account is thought to carry fees of between pounds 50,000 and pounds
60,000 a year - rather less than the pounds 100,000 predicted when
Marbles was appointed to launch Netscape into northern Europe after a
four-way pitch in September 1995.
At the time the agency claimed it was ’the most important slice of
technology business since Text 100 was hired by Microsoft’.
Last year PR Week reported that Netscape had held exploratory talks with
two PR firms (PR Week, 12 April 1996) but it denied that it wanted to
replace Marbles as its UK agency.
According to Marbles, it is the only original PR agency still in place
since the European launch 18 months ago.
Netscape’s director of European marketing and communication Sophie
Calies claimed that the Netscape had parted company with Marbles because
of differences in approach to PR strategy and the press.
’We are discussing with other PR agencies and I don’t think they have a
problem with the budget,’ she said.