Why should ‘people think it is a weird combination to be studying to be
a priest and work in PR’? (‘Pharma director leaves PR for a higher
calling’, PR Week 27 October).
Public relations is supposed to be about communicating a specific
message to a target market. Christianity is also concerned with passing
on a particular message to a defined market.
I see the two going hand in hand very neatly, and the Church is
certainly in need of communications help. I wish Bertrand Olivier well.
Rosemary Inge MIPR, Churton Inge Associates, Wells, Somerset