COMMENT: LETTERS; Valuable contribution to evaluation debate
I greatly enjoyed David McLaren’s clinical destruction of the concept of Advertising Value Equivalents (PR Week, 20 October).
Sign in to continue
Need to activate your subscription?
Domain/Group Subscriptions
Click here >>
Individual Subscriptions
Click here >>
Need to activate your Subscription
Company Wide Subscriptions
Click here >>
UK Individual Subscribers
Click here >>