PRCA launches SME Group for member agencies

The PRCA has launched an SME Group, to act as a forum for its 120 SME member agencies.

SME group chair: John Starr
SME group chair: John Starr

The group will enable SME members to pool resources, address common issues and share best practice.

SMEs make up around 80 per cent of the PRCA’s membership.

Clareville Communications MD John Starr is chairing the group.

Starr said: ‘Compared to the larger players, SMEs have a very different experience within what remains a highly competitive industry. We hope that the SME group will provide a space in which members can draw on each other’s knowledge to improve their own service offering so that they can grow in future.’

The SME group will address issues such as winning new business, landing government contracts, HR management and preparing for the 2012 Olympics.

The group is open to member agencies with a turnover below £1.5m.

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