The National Magazine Company is stepping up the frequency of its
quarterly health and beauty title Zest to a monthly from April 1996.
The summer issue of Zest, launched 12 months ago as a spin-off from
sister title Cosmopolitan, sold 148,000 copies.
Zest editor Eve Cameron has begun the search for a deputy editor, beauty
editor and health editor. The magazine will now appear 10 times a year.
Zest publisher Vivien Cotterill said the magazine will appeal to women
in their late-twenties who tend to be newspaper readers but light
magazine readers.
Cotterill denied that the title was entering an already congested
woman’s magazine market. ‘We are offering a very different product,’
she said.
