BRUSSELS: DGXI shortlists for campaign
The European Commission’s DGXI has shortlisted two consortia for a PR
and advertising campaign to help expand the concept of ‘appellation
d’origine’ to products such as cheese and salami (PR Week, 15
September). Euro RSCG’s Vitesse agency in Paris, with its Brussels
advertising office, pitched two weeks ago against Paris-based PR outfit
Information et Entreprise and partner Lintas, Brussels. The budget is
thought to be pounds 5 million for a year-long campaign aimed at
consumers, distributors and producers that might benefit from the
product endorsement.
LONDON: RSPCA appoints Bowles
The RSPCA has appointed David Bowles as its first European officer to
help lobby for European legislative reforms in animal welfare. Bowles,
former campaigns manager for animal welfare pressure group The
Environmental Investigation Agency, will join the society in three
weeks’ time. He will report to the head of public affairs, Kate
Parminter (pictured), who was appointed in September to run the
society’s newly merged campaigns and parliamentary department.
BRUSSELS: Collagen boost for Ine Marien
US pharmaceutical firm Collagen International has hired Ine Marien and
Partners to promote its cosmetic surgery brand in Belgium and
Luxembourg. The agency will help raise awareness of the company’s
collagen injection treatment, targeting women’s magazines and medical
journals. The one-year contract was awarded without a competitive pitch
and is worth around BFr3 million (pounds 65,000) in fees.
PARIS: Text lands IT event
Hi-tech specialist agency Text 100 France has won a FFr600,000 (pounds
77,000) account from exhibition organiser DASAR to promote an
international IT trade fair next year. Held at Porte de Versailles in
February, the five-day event is expected to attract around 100,000
visitors and top European IT exhibitors. Text 100 France is to publicise
the event through the French business, technical and broadcast press.
WARSAW: DHL sends for IGA.CEC
International courier company DHL has appointed IGA.CEC Government
Relations to handle its public affairs work in Poland. IGA.CEC is a
joint venture between East European lobbyist CEC and Ian Greer
Associates, which already works for DHL in the UK.
ATHENS: Action for Rhodes
The municipality of Rhodes has hired Action Public Relations (Hellas)
for its public affairs work and to promote the Greek island’s cultural
and sporting activities. The dollars 50,000 (pounds 30,000) account will
involve representing the island’s interests in Athens and publicising
local events, including the opening of a new casino in December.
MILAN: Barabino gets tooled up
German-owned machine tool manufacturer Gildemeister Italiana has called
in Barabino and Partners, headed by Luca Barabino, to handle PR for a
planned flotation next month. The seventh largest machine tool maker in
Italy, Gildemeister needs financial media relations for a 14-month
period. The fee is believed to be around L70 million (pounds 28,000).
BRUSSELS: GCI meets its match
The European Table Tennis Federation (ETTU) has asked GCI Dialogic to
promote the European Top Twelve table tennis championship in Charleroi
next year. The agency has been asked to publicise the three-day event in
February by targeting the sports media in Belgium and the rest of
Europe.
