Sky Television has hired PR agency Richard Dennis Associates to boost
satellite dish sales in the run-up to the Christmas holiday.
The two-month campaign, worth an estimated pounds 70,000 in fees with a
total budget of pounds 200,000, will target adults and children with the
aim of positioning Sky as the ‘ultimate Christmas present for all the
The seven-strong PR firm will work closely with Sky’s in-house publicity
and promotion department of 18 to ‘get Sky on the top of the most wanted
list to Santa’, said the department’s head of publicity, Raymond Jaffe.
Sky uses public relations agencies on a project basis. A six-month contract with Lynne Franks to launch its pounds 18m ‘No Turning Back’
campaign ended in January.
Dennis, former sports and entertainment director at Poole Edwards
Publicity, established RDA in January with two other staff.
Clients include promotional work for Manchester United FC, the World
Wrestling Federation and Harvey Goldsmith Entertainments.