News EyeQ, the on-line information service planned by News
International, is hunting for a public relations consultancy to boost
publicity in the run-up to its launch early next year.
A joint venture between News International and US business information
provider DataTimes, News EyeQ will offer news on companies, products and
business personalities, as well as editorial content from News
International’s affiliated publications.
The service, which is also seeking to hire an ad agency, has so far
looked at six PR firms and has narrowed down the search to a shortlist
Head of sales and marketing Lynne Gallivan said: ‘We are looking for
people who have had some experience with hi-tech products and know how
to make them seem simple and direct.
‘We would also like them to demonstrate a sense of the business
implications of using a PR agency, like understanding a company’s
problems and how they can be resolved. It’s not just about increasing
Gallivan was unwilling to reveal the identities of the three agencies on
the shortlist, or what the fee might be, but she said that the account
would be somewhere ‘in the middle range’.
News EyeQ will see pitches from the three agencies over the next two
weeks, with a decision expected by December.