Select, the modelling agency representing supermodel Helena Christensen,
has handed its PR account to The Believe Organisation after not to
renewing its contract with Freud Communications.
Amanda Bretherton of Select said the company had decided to appoint
Believe on the basis of its ideas after doing its own survey of
agencies. She declined to reveal the fees for the account but said it
was the same as Freud.
Believe’s brief is to push individual models and promote the agency.
Three of Select’s new models have just been signed up for the new Gucci
campaign and one of Believe’s first tasks is to promote them.
Freud Communications chairman Matthew Freud was not available for
comment.
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