Guinness plc has named Peter Lipscombe as its new external affairs
director. He takes up his new post next January when he will assume
responsibility for the role from Brian Baldock who retires in June after
Baldock is currently the group’s deputy chairman, but he also has
responsibility for external affairs.
‘This appointment is significant. It demonstrates Guinness’ recognition
of the importance of external communications,’ said Murray Loake, head
of media relations.
Lipscomb took over as deputy managing director of Guinness Brewing
Worldwide in 1992.
This division contributes about 30 per cent of the group’s overall
In his new role he will be reporting directly to the company chairman,
Tony Greener, with a seat on the company’s executive committee.
He will be responsible for the company’s four external affairs functions
including the eight-strong public affairs team, headed by public affairs
director Chris Davidson, a government affairs team of two headed by
Wendy Deller, strategic affairs - a team of five headed by Peter
Mitchell - and the two-strong European affairs team headed by Chris
Scott-Wilson in Brussels.
Lipscomb joined the company in 1995 from what was then the drugs group,
Beecham, now Smithkline Beecham, where he was director of marketing.
Guinness currently retains The Communication Group to promote its
Gordons Gin brand and Richard Mulcaster & Associates to handle its Bells
Loake said it was too early to comment on any future changes to its
approach to hiring agencies or internal re-shuffles.