Burns will oversee the consumer healthcare accounts which include Wyeth Consumer Healthcare, Stiefel and Reckitt Benckiser.
She joins from her role as account director at Midnight Communications.
Burns has over 10 years of consumer PR and marketing experience and has worked across national campaigns for clients such as The Notting Hill Carnival, Fujifilm Digital Cameras and The Daily Mail Group.
Spink agency director Jo Spink said: ‘Tara brings a broad range of consumer campaign experience and has a formidable track record in delivering outstanding results on behalf of her clients. She will work across our expanding client portfolio and will play a key role in our major growth plans for 2010.'