Fuel bolsters consumer health portfolio with new wins

Chefaro, the over-the-counter product manufacturer, has hired Fuel to rise the company's profile.

Chefaro: hires Fuel

Fuel will initially role out a PR campaign targeting pharmacy trade media. Chefaro is a branded manufacturer of OTC products, which are available in both pharmacy and grocery retail outlets

The agency has also won a brief with Edinburgh-based Napiers Herbalist to handle its trade and consumer PR. Napier produces complementary and natural health care products using herbal medicine and other natural therapies.




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