What The Papers Say: NHS stands proud on anniversary

The Department of Health (DOH) issued more than seven releases in the anniversary week, and these messages were key. By making the modernisation of the NHS the heart of the agenda, reproaches about poor performance got pulled into the Government’s message of still targeting equal service for all - it would have seemed sinister if there had not been so much pride in NHS success.

The Department of Health (DOH) issued more than seven releases in

the anniversary week, and these messages were key. By making the

modernisation of the NHS the heart of the agenda, reproaches about poor

performance got pulled into the Government’s message of still targeting

equal service for all - it would have seemed sinister if there had not

been so much pride in NHS success.



The Mirror was strongest on Old Labour messages, but the Daily

Telegraph’s research showed the NHS to be more highly regarded and

popular than it was at its start. When the porters and nurses finish

partying at the Palace there will remain just one outstanding question:

will the Government give enough? Partnership and private finance were

not profiled by the DOH and were little discussed, but the Government

got rationing, in terms of looking at ’priorities’, onto the new agenda.

As a way of handling the party for a needy relative, this was masterly -

the birthday present remained under wraps.



Evaluation and analysis by CARMA International. Cuttings supplied by the

Broadcast Monitoring Company. ’What The Papers Say can be found at:

www.carma.com.



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