BORDER LINES: BARCELONA - Baden distributor hires SCR

American and European Sports, the Spanish distributor of US sports ball brand Baden, has appointed SCR Relaciones Publicas to a six-month consumer and corporate PR account. SCR will promote Baden’s new ethical employment policy to consumers. The company, which makes basketballs, American and soccer footballs, recently closed its factories in Pakistan, where children were employed making its products. The balls are now made in China. To compensate for the economic damage done by its exit from Pakistan, Baden contributes 10 per cent of profits to European children’s charity UNICEF, for projects near its former factories.

American and European Sports, the Spanish distributor of US sports

ball brand Baden, has appointed SCR Relaciones Publicas to a six-month

consumer and corporate PR account. SCR will promote Baden’s new ethical

employment policy to consumers. The company, which makes basketballs,

American and soccer footballs, recently closed its factories in

Pakistan, where children were employed making its products. The balls

are now made in China. To compensate for the economic damage done by its

exit from Pakistan, Baden contributes 10 per cent of profits to European

children’s charity UNICEF, for projects near its former factories.



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