INTERNATIONAL: Hong Kong Tourist Association loses PR chief

HONG KONG: Quince Chong, senior public relations manager at the Hong Kong Tourist Association (HKTA), has resigned and is to leave her job later this month.

HONG KONG: Quince Chong, senior public relations manager at the

Hong Kong Tourist Association (HKTA), has resigned and is to leave her

job later this month.



Chong reports to marketing communications general manager Lily Shum, and

oversees a staff of 22 in Hong Kong.



The HKTA, which is the peninsula’s only government-funded tourist

association, retains nine agencies around the world, including Edelman

PR Worldwide in Beijing, to supplement press officers in its 18 offices

outside Hong Kong.



The HKTA employs 300 staff, 80 of whom work outside Hong Kong. Tourism

in the Chinese territory fell 11 per cent to 10 million in 1997, while

receipts from tourism tourism sank by an even greater 14.7 per cent. The

association expects no growth in visitors in 1998 because of the Asian

economic crisis.



Chong joined the HKTA in 1994 from the Hong Kong Ramada Renaissance

hotel, where she had been PR director. Chong has not announced her next

move.



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