HONG KONG: Quince Chong, senior public relations manager at the
Hong Kong Tourist Association (HKTA), has resigned and is to leave her
job later this month.
Chong reports to marketing communications general manager Lily Shum, and
oversees a staff of 22 in Hong Kong.
The HKTA, which is the peninsula’s only government-funded tourist
association, retains nine agencies around the world, including Edelman
PR Worldwide in Beijing, to supplement press officers in its 18 offices
outside Hong Kong.
The HKTA employs 300 staff, 80 of whom work outside Hong Kong. Tourism
in the Chinese territory fell 11 per cent to 10 million in 1997, while
receipts from tourism tourism sank by an even greater 14.7 per cent. The
association expects no growth in visitors in 1998 because of the Asian
Chong joined the HKTA in 1994 from the Hong Kong Ramada Renaissance
hotel, where she had been PR director. Chong has not announced her next