STOCKHOLM: GCI has bought a 49 per cent stake in Swedish PR group
Rinfogruppen. Rinfogruppen employs over 40 people, and its largest
subsidiary, full service PR agency Rinfo, specialises in IT and
healthcare. Clients include drugs companies Merck Sharp Dohme and
Pharmacia and Upjohn, and IT companies Microsoft, Intel and Cap
Rinfo founder and president Henry Rawet will retain a 36 per cent stake,
and senior vice-president Ann Askenberger will own 15 per cent. The
agency will change its name to GCI Rinfo.
Rinfogruppen owns Rinfo Interactive, a 10-strong internet
Rinfo Interactive president Oller Ljungdahl will become president of GCI
Interactive Europe, and Rinfo will become GCI’s co-ordinating agency for
the Nordic region.