INTERNATIONAL: Reshuffle puts Ladousse in charge of IBM France PR

PARIS: Catherine Ladousse has been promoted to the new post of communications director for IBM France, from her current job as head of press and PR for the company’s personal computer division in the Europe, the Middle East and Africa region.

PARIS: Catherine Ladousse has been promoted to the new post of

communications director for IBM France, from her current job as head of

press and PR for the company’s personal computer division in the Europe,

the Middle East and Africa region.



As communications director Ladousse, 44,will be joining the company’s

management board. She will report to Joerg Winkelman, IBM’s

vice-president communications EMEA, and oversee an eight-strong

team.



Ladousse’s remit covers media and industry analyst relations, internal

communications and sponsorship as well as providing corporate

communications advice to the president of IBM France, Bernard Dufau and

other board members.



Ladousse will also co-ordinate around 25 communications personnel across

IBM’s divisions in France.



Communications for IBM France were previously handled by director of

marketing and communications, Pierre Chappaz, who is becoming director

of marketing operations, EMEA.



Chappaz’s former responsibilities have been split between Ladousse and

Laurent Binard, who becomes marketing director.



Ladousse said: ’The challenge is to co-ordinate our communications and

to promote IBM’s technological advances and its status as a service

company, including developing electronic business in France.’ Before

joining IBM in 1995, Ladousse was director of communications and client

satisfaction at American Express Bank for four years. She has also

worked in the external relations departments of the mutual bank, Credit

Agricole, and the Association of French Language Universities.



IBM France has employed Information et Entreprise for its PR for the

last four years. The company is represented in most cities in France,

employs 17,500 staff nationwide and has a components factory in

Corbeil-Essonne, near Paris and an assembly plant in Montpellier. Last

year, IBM reported a global turnover of dollars 11 billion.



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