PARIS: Catherine Ladousse has been promoted to the new post of
communications director for IBM France, from her current job as head of
press and PR for the company’s personal computer division in the Europe,
the Middle East and Africa region.
As communications director Ladousse, 44,will be joining the company’s
management board. She will report to Joerg Winkelman, IBM’s
vice-president communications EMEA, and oversee an eight-strong
Ladousse’s remit covers media and industry analyst relations, internal
communications and sponsorship as well as providing corporate
communications advice to the president of IBM France, Bernard Dufau and
other board members.
Ladousse will also co-ordinate around 25 communications personnel across
IBM’s divisions in France.
Communications for IBM France were previously handled by director of
marketing and communications, Pierre Chappaz, who is becoming director
of marketing operations, EMEA.
Chappaz’s former responsibilities have been split between Ladousse and
Laurent Binard, who becomes marketing director.
Ladousse said: ’The challenge is to co-ordinate our communications and
to promote IBM’s technological advances and its status as a service
company, including developing electronic business in France.’ Before
joining IBM in 1995, Ladousse was director of communications and client
satisfaction at American Express Bank for four years. She has also
worked in the external relations departments of the mutual bank, Credit
Agricole, and the Association of French Language Universities.
IBM France has employed Information et Entreprise for its PR for the
last four years. The company is represented in most cities in France,
employs 17,500 staff nationwide and has a components factory in
Corbeil-Essonne, near Paris and an assembly plant in Montpellier. Last
year, IBM reported a global turnover of dollars 11 billion.