INTERNATIONAL: Aviation group picks APCO for safety drive

WASHINGTON: The Aviation Safety Alliance has chosen APCO Associates to design and implement a pounds 625,000 budget communications programme. The alliance, which was set up earlier this year, is a lobbying organisation of airlines, aircraft manufacturers and aviation equipment and service suppliers.

WASHINGTON: The Aviation Safety Alliance has chosen APCO Associates

to design and implement a pounds 625,000 budget communications

programme. The alliance, which was set up earlier this year, is a

lobbying organisation of airlines, aircraft manufacturers and aviation

equipment and service suppliers.



Its mission is to educate the media, key decision-makers, and the public

about safety issues in aviation. The programme will particularly target

journalists, informing them about issues including technological

advances in aviation safety, the maintenance of aircraft and training

for aviation personnel.



APCO won the two year account after competing against 21 other public

affairs and PR firms. The Aviation Safety Alliance’s board of directors

includes the CEO of Continental Airlines Gordon Bethune and Gerald

Greenwald, CEO of United Airlines.



In April last year Europe adopted an ’Open Skies’ policy, which meant

that airlines were no longer restricted to fly to or from their home

country.



Flight departures are expected to increase by 25 per cent over the next

decade, and accidents are likely to increase proportionately.



’There are a growing number of airlines and people flying, and if you

look at the statistics over time there are bound to be incidents,’ said

APCO president and chief executive officer Margery Kraus. ’This

programme is a way to make sure journalists understand how much is being

done to keep the travelling public safe.’



Have you registered with us yet?

Register now to enjoy more articles and free email bulletins

Register
Already registered?
Sign in