WASHINGTON: The Aviation Safety Alliance has chosen APCO Associates
to design and implement a pounds 625,000 budget communications
programme. The alliance, which was set up earlier this year, is a
lobbying organisation of airlines, aircraft manufacturers and aviation
equipment and service suppliers.
Its mission is to educate the media, key decision-makers, and the public
about safety issues in aviation. The programme will particularly target
journalists, informing them about issues including technological
advances in aviation safety, the maintenance of aircraft and training
for aviation personnel.
APCO won the two year account after competing against 21 other public
affairs and PR firms. The Aviation Safety Alliance’s board of directors
includes the CEO of Continental Airlines Gordon Bethune and Gerald
Greenwald, CEO of United Airlines.
In April last year Europe adopted an ’Open Skies’ policy, which meant
that airlines were no longer restricted to fly to or from their home
Flight departures are expected to increase by 25 per cent over the next
decade, and accidents are likely to increase proportionately.
’There are a growing number of airlines and people flying, and if you
look at the statistics over time there are bound to be incidents,’ said
APCO president and chief executive officer Margery Kraus. ’This
programme is a way to make sure journalists understand how much is being
done to keep the travelling public safe.’