Tivoli Systems puts UK PR up for review

Tivoli Systems, a computer software arm of IBM, is reviewing its six-figure UK PR account. Communications are currently handled for Tivoli by London-based Vockrodt Projects which was appointed just over a year ago (PR Week, 4 April 1997). Caroline Gage, Tivoli’s UK-based PR specialist, is thought to be overseeing the UK review. Gage was unavailable for comment.

Tivoli Systems, a computer software arm of IBM, is reviewing its

six-figure UK PR account. Communications are currently handled for

Tivoli by London-based Vockrodt Projects which was appointed just over a

year ago (PR Week, 4 April 1997). Caroline Gage, Tivoli’s UK-based PR

specialist, is thought to be overseeing the UK review. Gage was

unavailable for comment.



It is thought that Tivoli is close to holding a pitch involving several

agencies including Brodeur A Plus and Firefly. The incumbent agency is

not believed to be repitching.



Tivoli is based in Texas but has a UK and European base in Slough. Gage

reports to Maggie McLening, Tivoli’s PR director for Europe and

Asia.



McLening oversees a network of European agencies including Image Time in

Italy and Beiersdorff in Germany.



Vockrodt Projects’ remit has been to handle press relations and to

promote brand awareness of Tivoli. A similar brief will be handled to

the new agency. IBM wants to build Tivoli into a brand as strong as

Lotus, the IBM-owned software company.



Tivoli provides software which allows for the networking of computers

from mainframes to laptops. The company was purchased by IBM in January

1996 for almost pounds 500 million and has an annual turnover of around

pounds 1 billion.



Last year it acquired rival software firm Unison for around pounds 105

million.



Tivoli’s applications management products provide a framework for

systems and software from suppliers such as Microsoft, Oracle, Powersoft

and IBM.



Products are sold primarily through an IBM/Tivoli direct sales force.



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