Tivoli Systems, a computer software arm of IBM, is reviewing its
six-figure UK PR account. Communications are currently handled for
Tivoli by London-based Vockrodt Projects which was appointed just over a
year ago (PR Week, 4 April 1997). Caroline Gage, Tivoli’s UK-based PR
specialist, is thought to be overseeing the UK review. Gage was
unavailable for comment.
It is thought that Tivoli is close to holding a pitch involving several
agencies including Brodeur A Plus and Firefly. The incumbent agency is
not believed to be repitching.
Tivoli is based in Texas but has a UK and European base in Slough. Gage
reports to Maggie McLening, Tivoli’s PR director for Europe and
McLening oversees a network of European agencies including Image Time in
Italy and Beiersdorff in Germany.
Vockrodt Projects’ remit has been to handle press relations and to
promote brand awareness of Tivoli. A similar brief will be handled to
the new agency. IBM wants to build Tivoli into a brand as strong as
Lotus, the IBM-owned software company.
Tivoli provides software which allows for the networking of computers
from mainframes to laptops. The company was purchased by IBM in January
1996 for almost pounds 500 million and has an annual turnover of around
pounds 1 billion.
Last year it acquired rival software firm Unison for around pounds 105
Tivoli’s applications management products provide a framework for
systems and software from suppliers such as Microsoft, Oracle, Powersoft
Products are sold primarily through an IBM/Tivoli direct sales force.