Future Forests hires Synapse to encourage tree planting

Synapse Communication has been appointed to handle PR for Future Forests, a not-for-profit organisation which raises awareness of the benefits of trees in counteracting the effects of carbon dioxide emissions.

Synapse Communication has been appointed to handle PR for Future

Forests, a not-for-profit organisation which raises awareness of the

benefits of trees in counteracting the effects of carbon dioxide

emissions.



Future Forests encourages individuals and companies to neutralise their

emissions by funding tree planting in woodland areas. Synapse, the

organisation’s first PR agency, will conduct a media relations campaign

to raise awareness of Future Forests and promote tree planting. In

particular, Synapse has been briefed to encourage businesses to

participate in tree planting.



Future Forests recently gained the backing of Mazda UK, which has agreed

to plant five trees for every model of its environmentally-friendly

Demio car sold. Minister for the Environment, Michael Meacher and ad

agency J Walter Thompson have also backed Future Forest’s work.



Tim Lewis, director at Synapse, said: ’We will be looking to publicise

the concept of carbon absorption, as well as the companies and

individuals supporting Future Forest led initiatives.’



Future Forests was founded in 1989 by director Dan Morrell. It works on

the basis that five trees planted for every year of a car’s use

neutralise the impact of its carbon emissions. The organisation

co-operates with bodies like the Wildlife Trust, the Woodlands Trust and

Community Forest Programme which manage forests and woods across the

country.



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