EIS appoints two agencies in first major PR drive

The Eyecare Information Service (EIS), an advisory body funded by the ophthalmic industry, has hired its first PR agencies Amanda Barry Communications and Knowles Cadbury Brown, to handle media relations.

The Eyecare Information Service (EIS), an advisory body funded by

the ophthalmic industry, has hired its first PR agencies Amanda Barry

Communications and Knowles Cadbury Brown, to handle media relations.



EIS is responsible, along with charity Fight for Sight, for National Eye

Week which is organised each September to help raise awareness of

eyecare issues. The two Bath-based agencies pitched together for the

account to combine their consumer and eyecare experience.



The account team will work on PR for National Eye Week and will also

operate a media relations hotline for journalists and conduct a survey

of public attitudes toward eyecare.



Amanda Barry, MD of Amanda Barry Communications, said: ’Our challenge

will be to overcome the British public’s lack of awareness of the

importance of good and regular eyecare.’



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