Ecology Building Society, which specialises in lending money to
house buyers committed to ethical issues, has appointed Dewe Rogerson as
its first agency.
Yorkshire-based Ecology lends money to customers who protect the
environment through energy saving, renovation and use of non-toxic
materials. For instance, it looks more favourably on lending to people
who renovate old properties rather than moving into new homes.
Dewe Rogerson will target the personal finance pages of national
newspapers and consumer media. Its team is led by director Jonathan
Flint and will report to Ecology’s chief executive Paul Ellis. Flint
said: ’The ecological market is expanding. Our task is to establish
Ecology’s name and brand as a benchmark.’
Ecology is a small building society with just pounds 23 million of
However, it sees PR as a way to take its services to a wider audience as
it attempts to continue current annual growth of around 15 per cent.