Government looks at new PR qualifications

The Government is reviewing the case for National Vocational Qualifications (NVQs) in PR, which were dropped last year due to poor take-up.

The Government is reviewing the case for National Vocational

Qualifications (NVQs) in PR, which were dropped last year due to poor

take-up.



Education and Employment minister Baroness Blackstone has invited

contributions from the IPR and PRCA to help devise a new comprehensive

vocational qualification for the PR industry.



Blackstone has asked the Qualifications and Curriculum Authority to look

at alternative qualifications such as advanced certificates and

diplomas.



NVQs are assessed at work, using practical tests, while diplomas and

certificates usually have a written element and are often studied for

full-time.



NVQs in PR were scrapped July last year, because since their launch in

December 1994, only 17 have been awarded. Take-up has been poor because

Training and Enterprise Councils are reluctant to fund staff training in

PR, according to the IPR, and NVQs have not been popular with

employers.



- The IPR launched its own diploma, designed for people working in PR

who have no formal qualification in the subject, last week.



’The IPR diploma will not only act as the basis for an industry wide

training standard, but it will also form a platform from which

continuing professional development can be established,’ said IPR

president Peter Walker at the launch.



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