The Government is reviewing the case for National Vocational
Qualifications (NVQs) in PR, which were dropped last year due to poor
Education and Employment minister Baroness Blackstone has invited
contributions from the IPR and PRCA to help devise a new comprehensive
vocational qualification for the PR industry.
Blackstone has asked the Qualifications and Curriculum Authority to look
at alternative qualifications such as advanced certificates and
NVQs are assessed at work, using practical tests, while diplomas and
certificates usually have a written element and are often studied for
NVQs in PR were scrapped July last year, because since their launch in
December 1994, only 17 have been awarded. Take-up has been poor because
Training and Enterprise Councils are reluctant to fund staff training in
PR, according to the IPR, and NVQs have not been popular with
- The IPR launched its own diploma, designed for people working in PR
who have no formal qualification in the subject, last week.
’The IPR diploma will not only act as the basis for an industry wide
training standard, but it will also form a platform from which
continuing professional development can be established,’ said IPR
president Peter Walker at the launch.