Osram work goes to Nexus Choat

Light bulb brand Osram has picked Nexus Choat PR (NCPR)to drive its first consumer campaign for three years. It is the first time the company has used a consumer PR agency.

Light bulb brand Osram has picked Nexus Choat PR (NCPR)to drive its

first consumer campaign for three years. It is the first time the

company has used a consumer PR agency.



The campaign, with an estimated budget of pounds 150,000 a year, aims to

capitalise on the burgeoning interest in home design and DIY in the

UK.



Nexus Choat has been briefed to encourage consumers to consider the

impact of interior lighting as part of their home redecoration

plans.



’By harnessing the current media penchant for home-design and DIY we can

put Osram at the forefront of its market,’ said Keith Simpson, NCPR

managing director.



The agency picked up the account following a three-way pitch against

Infopress and Icas PR. The budget for the first four months is pounds

50,000.



Osram is the light bulb manufacturing arm of Siemens. In the decade

between 1987 and 1997 it increased its global market share from 13 to 20

per cent.



It is the world’s biggest car light manufacturer.



Osram is currently launching two new products. The Osram Dulux El

Sensor, a light sensitive bulb which turns itself on when it gets dark

and off when it gets light and the Osram Dulux El Classic which is an

energy saving bulb.



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