Light bulb brand Osram has picked Nexus Choat PR (NCPR)to drive its
first consumer campaign for three years. It is the first time the
company has used a consumer PR agency.
The campaign, with an estimated budget of pounds 150,000 a year, aims to
capitalise on the burgeoning interest in home design and DIY in the
Nexus Choat has been briefed to encourage consumers to consider the
impact of interior lighting as part of their home redecoration
’By harnessing the current media penchant for home-design and DIY we can
put Osram at the forefront of its market,’ said Keith Simpson, NCPR
The agency picked up the account following a three-way pitch against
Infopress and Icas PR. The budget for the first four months is pounds
Osram is the light bulb manufacturing arm of Siemens. In the decade
between 1987 and 1997 it increased its global market share from 13 to 20
It is the world’s biggest car light manufacturer.
Osram is currently launching two new products. The Osram Dulux El
Sensor, a light sensitive bulb which turns itself on when it gets dark
and off when it gets light and the Osram Dulux El Classic which is an
energy saving bulb.