Amsterdam Airport Schiphol has handed its consumer and travel
industry account to the Saltmarsh Partnership, in a drive to raise its
profile as a key transfer airport.
Schiphol is the fourth largest and fastest growing airport in Europe,
handling over 31 million passengers last year.
The Saltmarsh Partnership will focus on positioning Schiphol as a
convenient alternative to Heathrow and other London and European hub
airports, said the airport’s passenger marketing director Leon
Verhallen. The communications drive will target travellers and travel
agencies.
’Twenty-nine UK and Ireland airports have frequent and convenient flight
schedules to Amsterdam, allowing travellers to use Schiphol as their
first-choice transfer point for onward flights to destinations around
the world,’ he said.
Amsterdam Schiphol started development work earlier this year under the
the first phase of its MasterPlan 2015 and aims to extend its capacity
to 44 million passengers by 2003.
The airport’s UK PR was previously handled by Norwich-based 3PR, which
will continue to work on a project basis. The appointment of the
Saltmarsh Partnership was non-competitive and the agency will have a
three strong team working on the account.
