Bell Pottinger acquires Humphreys sports PR

Bell Pottinger Communications has bought sports PR and marketing agency Michael Humphreys and Partners for an undisclosed fee.

Bell Pottinger Communications has bought sports PR and marketing

agency Michael Humphreys and Partners for an undisclosed fee.



Michael Humphreys provides services including press relations,

sponsorship negotiation and event organisation for clients such as the

Amateur Swimming Association, the World Professional Billiards and

Snooker Association, Coca-Cola, Nike UK, Texaco and British Sky

Broadcasting.



The company has already co-operated with Bell Pottinger agencies on

corporate PR work for the Rugby Football Union, the sport’s governing

body in England and on a lobbying project for ENIC, the investment trust

which has stakes in four European football clubs (PR Week 12 June).



Michael Humphreys, who will retain his position as chairman of the

sports agency after the purchase and will receive a 50 per cent share of

future profits over five years, said: ’After 15 years the time is right

for us to gain better resources and clout to compete in the European

market.’ He added: ’Michael Humphreys and Partners remains in its

current offices, with the existing staff, and retains its name.’



Humphreys founded his London-based agency in 1983 with one other member

of staff. It now employs 18 staff and had a turnover of pounds 1.5

million in the last financial year.



Bell Pottinger is understood to be keen to increase its sports PR

activities.



It already has several sports clients on its books, including Wimbledon,

the English and Wales Cricket Board, the British Horseracing Board and

the Football League.



Last October, marketing services group WPP acquired a sizeable stake in

Chime Communications, Bell Pottinger’s holding company, thereby

facilitating Chime’s purchase of advertising agency HHCL and Partners.



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