Yellow Pages puts PR account up for review

Yellow Pages is reviewing its long-standing relationship with Biss Lancaster and is asking agencies to pitch for its six-figure PR account.

Yellow Pages is reviewing its long-standing relationship with Biss

Lancaster and is asking agencies to pitch for its six-figure PR

account.



Biss Lancaster has worked on Yellow Pages’ main PR account for seven

years following its appointment in 1991 to raise the profile of the

BT-owned directory service.



Yellow Pages is thought to have seen credentials from around 12 agencies

and has drawn up a short list of six. The account covers building the

Yellow Pages brand, trade PR and communications for Business Pages, a

directory targeted at businesses.



Last year Yellow Pages appointed Sara Tye as UK head of PR from the Body

Shop, where she handled Anita Roddick’s personal PR. Tye has since

worked on building a five-strong internal communications team and is

conducting the review. She confirmed that the review process had reached

pitch stage but declined to comment further.



Yellow Pages’ web site directory Yell appointed Manning Selvage and Lee

as its retained agency last year as Yellow Pages moves increasingly

toward electronic services. In addition to its classified directory,

Yellow Pages also supplies telephone service Talking Pages and a range

of CD-ROM business databases.



However, there remains a large consumer market for the printed

directories which are distributed to around 20 million homes across the

UK. Yellow Pages has over 3,000 employees and a turnover of pounds 456

million.



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