Yellow Pages is reviewing its long-standing relationship with Biss
Lancaster and is asking agencies to pitch for its six-figure PR
Biss Lancaster has worked on Yellow Pages’ main PR account for seven
years following its appointment in 1991 to raise the profile of the
BT-owned directory service.
Yellow Pages is thought to have seen credentials from around 12 agencies
and has drawn up a short list of six. The account covers building the
Yellow Pages brand, trade PR and communications for Business Pages, a
directory targeted at businesses.
Last year Yellow Pages appointed Sara Tye as UK head of PR from the Body
Shop, where she handled Anita Roddick’s personal PR. Tye has since
worked on building a five-strong internal communications team and is
conducting the review. She confirmed that the review process had reached
pitch stage but declined to comment further.
Yellow Pages’ web site directory Yell appointed Manning Selvage and Lee
as its retained agency last year as Yellow Pages moves increasingly
toward electronic services. In addition to its classified directory,
Yellow Pages also supplies telephone service Talking Pages and a range
of CD-ROM business databases.
However, there remains a large consumer market for the printed
directories which are distributed to around 20 million homes across the
UK. Yellow Pages has over 3,000 employees and a turnover of pounds 456