DIARY: It’s a worthy cause when push comes to shove

Last year we carried an article appealing for sponsors to back the International Spinal Research Trust’s biggest fundraising project - Push 2000 - a wheelchair push from Land’s End to John O’Groats.

Last year we carried an article appealing for sponsors to back the

International Spinal Research Trust’s biggest fundraising project - Push

2000 - a wheelchair push from Land’s End to John O’Groats.



PR agency Paragon Communications did its bit, providing free PR back-up,

and Push 2000 was launched to the press with due fanfare in January at

an event attended by paralysed former Superman actor Christopher Reeve.



Since then the ISRT has gained funding for a full time PR officer for

the duration of the project - step forward Paragon’s Sarah Jane Davies

who resigned from the agency to take up the post.



Taking a break from her hectic schedule - the charity is still looking

for more sponsors - Davies tells me she has her own compelling reasons

for making sure the pushers (Simon Barnes and Mark Reynolds, pictured

here with Davies) stick rigidly to their schedule. She is getting

married just a few days after ‘the boys’ arrive at John O’Groats on 10

July.



‘I’m getting married on 20 July and I’m hoping to be down by the 12th,

which is cutting it pretty fine - I’ll be pushing them up the hill

myself,’ says Davies. ‘The wedding is in West Sussex, so it couldn’t be

further away. But they’ve given me their heartfelt promise that they

won’t run behind.’



A worthy-cause and wedding bells - it all seems too perfect. There is,

however, one cloud on the horizon. Once the push is over, Davies will be

out of a job.



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