Last year we carried an article appealing for sponsors to back the
International Spinal Research Trust’s biggest fundraising project - Push
2000 - a wheelchair push from Land’s End to John O’Groats.
PR agency Paragon Communications did its bit, providing free PR back-up,
and Push 2000 was launched to the press with due fanfare in January at
an event attended by paralysed former Superman actor Christopher Reeve.
Since then the ISRT has gained funding for a full time PR officer for
the duration of the project - step forward Paragon’s Sarah Jane Davies
who resigned from the agency to take up the post.
Taking a break from her hectic schedule - the charity is still looking
for more sponsors - Davies tells me she has her own compelling reasons
for making sure the pushers (Simon Barnes and Mark Reynolds, pictured
here with Davies) stick rigidly to their schedule. She is getting
married just a few days after ‘the boys’ arrive at John O’Groats on 10
‘I’m getting married on 20 July and I’m hoping to be down by the 12th,
which is cutting it pretty fine - I’ll be pushing them up the hill
myself,’ says Davies. ‘The wedding is in West Sussex, so it couldn’t be
further away. But they’ve given me their heartfelt promise that they
won’t run behind.’
A worthy-cause and wedding bells - it all seems too perfect. There is,
however, one cloud on the horizon. Once the push is over, Davies will be
out of a job.