Anglian marketing manager Linda Pearson: 'We chose Woolley Pau because of its fresh creative approach to communicating messages around vaginal health.'
The London-based PR shop has been briefed to start this month, on a retained basis to boost the brands' profiles to the UK's female population.
Woolley Pau PR was created earlier this year by the merger of HSDCommunicate with creative shop Woolley Pau (PRWeek, 20 May 2009).
