ANALYSIS: BIG QUESTION; How would a Labour government affect you?

Dick Fedorcio Electricity Association

Dick Fedorcio Electricity Association

‘We are aware of the issues that are likely to accompany a Labour

government and, with the right planning in place, should be able to

switch over smoothly and easily. If Labour continues to practice and

promote PR as well in government as they do in opposition, it could be

good news for the whole communication industry.’

Tony Langham Lansons Communications

‘The prospect of a Labour government will have a big short-term impact

on financial services during the next year, as people are worried about

tax and will grab a last chance to buy financial investment products

like PEPs. Under a Labour Government there will be a healthier debate

about the future funding of pension and healthcare services - and

livelier debate is good news for the PR industry’

Andrew Hawkins London Chamber of Commerce

‘We have no problem with what Labour has proposed so far, but the devil

is in the detail. I think there would be a big problem if there was a

hung Parliament or if a Labour government had a small majority - it

would be a bit like trying to play catch with a well-oiled ball. What

business wants to see is stability and clarity. From the point of view

of dealing with a Labour government business has not got the same fears

it had 10 or 15 years ago. Labour will be very dependent on business to

provide the economic performance it needs to pay for some of its


Julian Hanson-Smith Financial Dynamics

‘Labour is unlikely to have much impact on underlying corporate activity

- growing companies will still raise capital and industrial activity

will still require takeovers and demergers to promote efficiency. The

main PR impact will be the implications for regulated clients who may

find themselves in a more challenging regulatory environment that could

constrain profits and corporate activity - and hence their

communications. All in all, I expect the impact to be minimal.’

Tan Harrington Richard Mulcaster & Associates

‘If New Labour’s current claims of ‘lower taxation’ restores consumer

confidence, perhaps retailers will change their focus from short-termism

- where price, multibuys and discounting seem to be the only marketing

tools - to a longer term investment in consumer education. Also, if

Labour is elected and it proves more supportive of imports from non-EC

countries, this introduction of new goods to the market will boost below

the line spending. This could certainly affect the specialist food and

drink PR business.’

The Big Question is edited by Lexie Goddard

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