Space Barons: Ace Tennis

The traditional tennis magazine is enjoying a spruce-up by former Loaded and Ministry editor Scott Manson.

Ace: Serena Williams graces the cover
Ace: Serena Williams graces the cover

Who are the space barons?
Ace Tennis’ editor Scott Manson was previously editor of Loaded and Ministry. He is in charge of a team of three who produce the magazine on behalf of the Lawn Tennis Association.

Get the tone right
The readers are a 50:50 male/female split and range in age from 15 to 55 years old. They love playing and watching tennis and expect unrivalled tennis coverage from some of the sport’s most respected writers. Manson wants the copy to be ‘a stylish, humorous and refreshing take on the traditionally staid world of tennis magazines’.

The magazine does product reviews every issue, so is looking for PR professionals in the sports sector. ‘We are also looking for those with access to celebrities who like tennis, and travel competitions with a tennis angle,’ adds Manson.

Circulation 25,000
Staff Four

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