NEWS: Rubenstein plan to turn media off Fergie’s past

The Duchess of York’s new US-based PR adviser has outlined his aim to divert the media from her colourful past.

The Duchess of York’s new US-based PR adviser has outlined his aim to

divert the media from her colourful past.



Howard Rubenstein, said: ‘We’ll be advising her on the best way to build

her stature in a positive way. We’ll be focusing on things she’ll be

doing in the future rather than some of the things that have been

written about in the past.’



Rubenstein replaces Fergie’s assistant Kate Waddington as her main

worldwide press contact.



The Duchess is the latest controversial figure to sign with Rubenstein,

one of New York’s most successful and respected PR gurus. Previous

clients include the ‘Queen of Mean’ - tax-evading hotelier Leona

Helmsley, Donald Trump and Mike Tyson.



Rubenstein, 64, is also renowned for his connections with leading

property developers and New York politicians, including former city

mayors Ed Koch and Abe Beame. His Manhattan-based company Rubenstein

Associates, established 42 years ago, now employs more than 140 people.



For more than 20 years, he has represented Rupert Murdoch, whose tabloid

News of the World recently carried revelations from Fergie’s ex-

financial adviser John Bryan about their relationship.



Rubenstein told PR Week that his appointment, yet to be finalised, was

likely to be accompanied by Fergie spending more time in the US.



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