Mobile giant Nokia awards £400k consumer brief to Good Relations

Good Relations has landed one of the biggest consumer PR accounts to go out to pitch this year, scooping mobile ­giant Nokia's UK business, worth up to £400k annually.

Mobile giant: Nokia
Mobile giant: Nokia

The agency, part of Bell Pottinger Group, stole the business from two-year inc­umbent Lexis. Seven agencies pitched, inc­luding Lexis, Ruder Finn, Text 100 and Focus. Nokia UK & Ireland head of comms Anna Shipley said the final stage comprised an interactive session in which agencies had to respond to a number of different scenarios.
Good Relations secured the business by leading a team backed by Bell Pottinger Group, with Chime Communications chairman Lord Tim Bell also playing an active role in the pitch.
The agency will take charge of a brief calling for a strategic shift in Nokia's comms focus. The world's biggest mobile brand is looking to broaden its appeal beyond handsets, into higher-margin areas such as software and services.
Separately, Nokia is reviewing its North American PR business.

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