NEWS: Electrical boost for financial PRs

The latest round of bidding in the electricity sector has thrown up more work for the financial PR and public affairs specialists.

The latest round of bidding in the electricity sector has thrown up more

work for the financial PR and public affairs specialists.



Gavin Anderson has been brought in by General Public Utilities of New

Jersey and fellow US utility Cinergy of Cincinnati to advise on City

communications during their pounds 1.7 billion bid for Midlands

Electricity.



The two companies, which are bidding jointly under the name Avon Energy,

have also hired lobbyist GJW to assist them with the political and

regulatory process.



Both firms were hired last week as GPU and Cinergy began serious

discussions with Midlands over a possible deal. Midlands, which was the

object of a failed bid by Powergen earlier this month, continues to use

its retained agency Cardew and Co.



‘It’s a major transaction and we are obviously very pleased to be

advising on it,’ said Gavin Anderson chief executive Howard Lee. ‘We

have a lot of experience in this industry and the appointment is in line

with the kind of work we have been doing in the field of mergers and

acquisitions.’



GJW previously worked for Midlands during the Powergen bid prior to its

referral to the Monopolies and Mergers Commission. However, GJW director

Rory Chisholm claimed that there was no conflict of interest.



‘This is an agreed bid and we are in regular contact with Midlands,’ he

said. ‘I think the parties are reasonably confident that the bid doesn’t

raise any particular difficulties.’



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