Bidding for the 2004 Olympic Games has hotted up with the appointment of
Sir Tim Bell’s firm Lowe Bell Consultants to lobby for Istanbul in
The agency was hired several weeks ago to work with ad agency group the
Lowe Group in an appointment thought to be worth a total of pounds 1
million a year worldwide.
Other cities bidding for the 2004 Olympics are: Athens; Buenos Aires;
Cape Town; Lille; Rio de Janeiro; Rome; San Juan; Seville; Stockholm and
Several have already enlisted the help of PR and sponsorship agencies
including Stockholm, which hired local PR agency Jerry Bergstrom in
January. Cape Town has been using Alan Pascoe’s sports promotion agency
API Sponsorship and is now thought to be in talks with other PR
agencies, including Shandwick, about the lobbying brief.
Other cities believed to be talking with agencies or on the point of
hiring include Rome - which is understood to have contacted Hill and
Knowlton - Buenos Aires and Lille.
The IOC’s 16-strong ‘evaluation commission’ is due to to make its
decision by the end of next year.
In the past there have been allegations that some cities have attempted
to buy favour by offering commission members lucrative junkets, and the
IOC has now introduced strict rules on direct lobbying.