NEWS: Lowe Bell in bid to bring Olympic glory to Istanbul

Bidding for the 2004 Olympic Games has hotted up with the appointment of Sir Tim Bell’s firm Lowe Bell Consultants to lobby for Istanbul in Turkey.

Bidding for the 2004 Olympic Games has hotted up with the appointment of

Sir Tim Bell’s firm Lowe Bell Consultants to lobby for Istanbul in

Turkey.



The agency was hired several weeks ago to work with ad agency group the

Lowe Group in an appointment thought to be worth a total of pounds 1

million a year worldwide.



Other cities bidding for the 2004 Olympics are: Athens; Buenos Aires;

Cape Town; Lille; Rio de Janeiro; Rome; San Juan; Seville; Stockholm and

St Petersburg.



Several have already enlisted the help of PR and sponsorship agencies

including Stockholm, which hired local PR agency Jerry Bergstrom in

January. Cape Town has been using Alan Pascoe’s sports promotion agency

API Sponsorship and is now thought to be in talks with other PR

agencies, including Shandwick, about the lobbying brief.



Other cities believed to be talking with agencies or on the point of

hiring include Rome - which is understood to have contacted Hill and

Knowlton - Buenos Aires and Lille.



The IOC’s 16-strong ‘evaluation commission’ is due to to make its

decision by the end of next year.



In the past there have been allegations that some cities have attempted

to buy favour by offering commission members lucrative junkets, and the

IOC has now introduced strict rules on direct lobbying.



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