NEWS: Goldman Sachs lures World Trade Association head

The World Trade Organisation’s director of information and media relations, David Woods, is joining US investment bank Goldman Sachs as its first in-house director of media relations for Europe.

The World Trade Organisation’s director of information and media

relations, David Woods, is joining US investment bank Goldman Sachs as

its first in-house director of media relations for Europe.



Woods who is based at WTO’s headquarters in Geneva, joins Goldman Sachs’

London office at the beginning of July with responsibility for the

firm’s European PR.



He is likely to be the first of several hirings as the firm overhauls

its PR operation.



Richard Sermon, who has been filling the role since 1992 on secondment

from Goldman Sachs’ PR firm Shandwick, said Woods’ appointment was ‘the

first stage in building a complete communications capability for Goldman

Sachs on a worldwide basis’.



Woods who has held senior posts in the Departments of Energy and

Employment, before moving to the DTI as chief press officer said that

the prospect of working at Goldman Sachs with Peter Sutherland - who

joined the bank from WTO one year ago - was ‘too tempting to ignore’.



The appointment has major ramifications for Shandwick, which was

originally brought in on a project basis to handle the fall-out from the

Maxwell fraud trial but was then handed the task of overhauling the

bank’s PR operations worldwide. Once worth between pounds 2 million and

pounds 3 million in fees, the account has been scaling down since the

end of the Maxwell trial in January.



Sermon said it was too early to comment on what would happen to the

agency contract, or his own future. He said: ‘The existing team remains

in place to the end of September in its present form.’



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