NEWS: H&K to reap global millions through ICO

Hill and Knowlton is expected to reap between pounds 2 million and pounds 5 million pounds a year worldwide, most of it fees, after its parent company WPP won the full service global account for the new mobile satellite communications service ICO Global Communications.

Hill and Knowlton is expected to reap between pounds 2 million and

pounds 5 million pounds a year worldwide, most of it fees, after its

parent company WPP won the full service global account for the new

mobile satellite communications service ICO Global Communications.



The win follows a six-month agency hunt by ICO and makes it one of H&K’s

biggest world-wide clients.



WPP has created a ‘virtual agency’ for ICO, dubbed Star Communications,

from teams of specialists from its subsidiaries H&K, ad agency J Walter

Thompson, design company Sampson Tyrell Entreprise, event and multimedia

arm Metro G Force and Research International.



PR is to play a leading role in the early phases of the campaign to

position ICO as the leading global mobile satellite communications

service by the year 2000.



Hill and Knowlton has already started work on the account providing

government and trade relations support around the recent World Trade

Organisation talks on the liberalistion of the world telecom market. The

agency will also be providing sponsorship, internal communications,

investor relations, business-to-business and consumer PR support and

web-site development.



The WPP team is being run by Simon Burridge, from Abbott Mead Vickers

BBDO. He will be global account director for ICO, which will receive one

bill a month despite the number of agencies involved. H&K associate

director Julian Eccles will be leading the agency’s global PR efforts

from London.



WPP’s chief executive Martin Sorrell said that individual agencies

within the group would know what fees they were receiving, despite the

one bill, because ‘everything we do is set against a set of measured

proposals as part of a two year bill’.



Sorrell declined to disclose fees for the work.



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