Hill and Knowlton is expected to reap between pounds 2 million and
pounds 5 million pounds a year worldwide, most of it fees, after its
parent company WPP won the full service global account for the new
mobile satellite communications service ICO Global Communications.
The win follows a six-month agency hunt by ICO and makes it one of H&K’s
biggest world-wide clients.
WPP has created a ‘virtual agency’ for ICO, dubbed Star Communications,
from teams of specialists from its subsidiaries H&K, ad agency J Walter
Thompson, design company Sampson Tyrell Entreprise, event and multimedia
arm Metro G Force and Research International.
PR is to play a leading role in the early phases of the campaign to
position ICO as the leading global mobile satellite communications
service by the year 2000.
Hill and Knowlton has already started work on the account providing
government and trade relations support around the recent World Trade
Organisation talks on the liberalistion of the world telecom market. The
agency will also be providing sponsorship, internal communications,
investor relations, business-to-business and consumer PR support and
The WPP team is being run by Simon Burridge, from Abbott Mead Vickers
BBDO. He will be global account director for ICO, which will receive one
bill a month despite the number of agencies involved. H&K associate
director Julian Eccles will be leading the agency’s global PR efforts
WPP’s chief executive Martin Sorrell said that individual agencies
within the group would know what fees they were receiving, despite the
one bill, because ‘everything we do is set against a set of measured
proposals as part of a two year bill’.
Sorrell declined to disclose fees for the work.