DIARY - If Fowler puts a foot right, he’ll be sent to Siberia

Scope Ketchum’s media manager Chris Fowler, pictured here on the far right in Moscow’s Red Square, was in the Russian capital recently to begin work for Unexim Bank, run by Russia’s richest man Vladimir Potanin.

Scope Ketchum’s media manager Chris Fowler, pictured here on the

far right in Moscow’s Red Square, was in the Russian capital recently to

begin work for Unexim Bank, run by Russia’s richest man Vladimir

Potanin.



Fowler arrived in Moscow together with Ketchum Washington consultant

Zolga Olganizin to set up project work for Unexim. This sounded very

pleasant - organising interviews and presentations for the world’s

media.



However, Fowler’s next mission for Unexim isn’t quite as enticing. He

has been asked to travel to Siberia to help raise awareness of Unexim’s

pounds 150 million stake in a nickel mine.



A recent article in the Times describes the City of Norilsk, which

Fowler will visit in June, as ’located deep inside the Arctic

circle ... some 3,000 miles from Moscow. The average yearly temperature

is minus 14 and in the depths of winter the thermometer dips below minus

50 degC’.



That’s okay for Fowler however, he’ll be in Norilsk when things warm up

a bit. But even then he’ll face problems. ’In the brief summer weeks,

the plague of mosquitoes that arrives with warmer weather makes it

impossible to go outside without being fully covered,’ adds the Times

article.



Fowler tells me that he would look forward to Unexim becoming a retained

client. I hope he feels the same after a trip to Siberia.



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