DIARY - DWRC makes fools of ’free Deirdre’ campaigners

It all seemed like a bad April fool’s joke at first but the campaign to free Coronation Street’s Deirdre Rachid carries on apace, even garnering cross party support in the Commons. However, one London-based PR firm took Rachid’s incarceration slightly less seriously. DWRC Associates, which handles UK and international corporate accounts, set up a spoof campaign group.

It all seemed like a bad April fool’s joke at first but the

campaign to free Coronation Street’s Deirdre Rachid carries on apace,

even garnering cross party support in the Commons. However, one

London-based PR firm took Rachid’s incarceration slightly less

seriously. DWRC Associates, which handles UK and international corporate

accounts, set up a spoof campaign group.



Using its own acronym it purported to be the Deirdre of Weatherfield

Release Committee and threatened to take the matter to last week’s Asia

Europe Meeting in London. The story was run by PA wire service and was

carried on Channel 4’s Light Lunch.



Fans of the Street will be shocked to hear that DWRC director Ross

Clarke couldn’t give a barm cake over whether Deirdre is released.



’It was just a bit of 1 April fun. We gave out a genuine postal address

and e-mail contact and we’ve had support coming in. The media prides

itself on in-house measures to guard against bogus reports but clearly

they don’t always try very hard,’ adds Clarke.



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