It all seemed like a bad April fool’s joke at first but the
campaign to free Coronation Street’s Deirdre Rachid carries on apace,
even garnering cross party support in the Commons. However, one
London-based PR firm took Rachid’s incarceration slightly less
seriously. DWRC Associates, which handles UK and international corporate
accounts, set up a spoof campaign group.
Using its own acronym it purported to be the Deirdre of Weatherfield
Release Committee and threatened to take the matter to last week’s Asia
Europe Meeting in London. The story was run by PA wire service and was
carried on Channel 4’s Light Lunch.
Fans of the Street will be shocked to hear that DWRC director Ross
Clarke couldn’t give a barm cake over whether Deirdre is released.
’It was just a bit of 1 April fun. We gave out a genuine postal address
and e-mail contact and we’ve had support coming in. The media prides
itself on in-house measures to guard against bogus reports but clearly
they don’t always try very hard,’ adds Clarke.