Charles Cook, MD of corporate and financial PR consultancy
Grandfield, recently made the ultimate sacrifice for his client French
media group JC Decaux.
The weekend before last Cook spent most of his time in meetings in
London as Decaux weighed up the possibility of a bid for the More Group,
the firm which makes Adshel bus shelters. Sure enough it weighed in with
a pounds 475 million bid to rival a lower offer from US firm Clear
Channel last Monday.
The only problem? Monday was Cook’s 50th birthday and he was looking
forward to a relaxing day followed by an evening dining with friends and
family near his home in East Anglia.
However, Cook had to cancel all celebrations. Bids wait for no man and
Cook spent the entire day and night handling communications for his
French client. ’Instead of partying I spent eight hours in Lazard’s
(Decaux’s financial adviser) dealing with the PR support,’ explains
Cook. ’I’m going to delay the birthday party until we win the bid.’
Shrewd reasoning from Cook. If Decaux wins, Grandfield colleagues such
as deputy MD Nick Boakes may even consider buying Cook some bigger
birthday presents with their success fees.