DIARY - You can’t have your birthday cake and eat it when there’s a takeover bid afoot

Charles Cook, MD of corporate and financial PR consultancy Grandfield, recently made the ultimate sacrifice for his client French media group JC Decaux.

Charles Cook, MD of corporate and financial PR consultancy

Grandfield, recently made the ultimate sacrifice for his client French

media group JC Decaux.



The weekend before last Cook spent most of his time in meetings in

London as Decaux weighed up the possibility of a bid for the More Group,

the firm which makes Adshel bus shelters. Sure enough it weighed in with

a pounds 475 million bid to rival a lower offer from US firm Clear

Channel last Monday.



The only problem? Monday was Cook’s 50th birthday and he was looking

forward to a relaxing day followed by an evening dining with friends and

family near his home in East Anglia.



However, Cook had to cancel all celebrations. Bids wait for no man and

Cook spent the entire day and night handling communications for his

French client. ’Instead of partying I spent eight hours in Lazard’s

(Decaux’s financial adviser) dealing with the PR support,’ explains

Cook. ’I’m going to delay the birthday party until we win the bid.’



Shrewd reasoning from Cook. If Decaux wins, Grandfield colleagues such

as deputy MD Nick Boakes may even consider buying Cook some bigger

birthday presents with their success fees.



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