MEDIA - What The Papers Say - Millennium Products caught in design bubble

Confusion seemed to reign as Cool Britannia received three more press airings last week. Tony Blair’s launch of the Millennium Products scheme became somewhat entangled with the identities of Panel 2000 and the powerhouse::uk exhibition. For some it sounded Cool Britannia’s ’death knell’ (Jonathan Glancy in the Guardian), while for others (Alan Osborn, the Daily Telegraph) it was its ’business suit’.

Confusion seemed to reign as Cool Britannia received three more

press airings last week. Tony Blair’s launch of the Millennium Products

scheme became somewhat entangled with the identities of Panel 2000 and

the powerhouse::uk exhibition. For some it sounded Cool Britannia’s

’death knell’ (Jonathan Glancy in the Guardian), while for others (Alan

Osborn, the Daily Telegraph) it was its ’business suit’.



Most of the products themselves were deemed too industrial for inclusion

in the DTI-backed exhibition that was mounted to promote British

design.



Those that made it onto both lists included the Dyson vacuum cleaner and

the Psion 5 personal organiser. The Millennium Products were seen as

greener, more educational and, ultimately less commercially

successful.



The Guardian also seemed confused, indicating 2,000 products on the list

one day and just 1,000 products the next. The Daily Telegraph was alone

in providing information on how to be included on future lists.



Evaluation and analysis by CARMA International. Cuttings supplied by The

Broadcast Monitoring Company. ’What The Papers Say’ can be found at:

www.carma.com.



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