Confusion seemed to reign as Cool Britannia received three more
press airings last week. Tony Blair’s launch of the Millennium Products
scheme became somewhat entangled with the identities of Panel 2000 and
the powerhouse::uk exhibition. For some it sounded Cool Britannia’s
’death knell’ (Jonathan Glancy in the Guardian), while for others (Alan
Osborn, the Daily Telegraph) it was its ’business suit’.
Most of the products themselves were deemed too industrial for inclusion
in the DTI-backed exhibition that was mounted to promote British
Those that made it onto both lists included the Dyson vacuum cleaner and
the Psion 5 personal organiser. The Millennium Products were seen as
greener, more educational and, ultimately less commercially
The Guardian also seemed confused, indicating 2,000 products on the list
one day and just 1,000 products the next. The Daily Telegraph was alone
in providing information on how to be included on future lists.
Evaluation and analysis by CARMA International. Cuttings supplied by The
Broadcast Monitoring Company. ’What The Papers Say’ can be found at: