FRANKFURT: Sony Computer Entertainment has chosen Fink and Fuchs to
handle corporate and consumer accounts for its video games console Sony
Fees for the account are thought to be worth close to pounds
Sony Playstation was launched in Germany in September 1995, with support
from Text 100 which had a contract with Sony until December 1997. The
Playstation has sold 1.5 million consoles since it launched.
Fink and Fuchs has been briefed to raise awareness of the company and
product, targeting new audiences, and stimulate coverage of Playstation
events and sponsorship.
’The games community tends to be men aged between 16 and 30,’ said
managing partner Stephan Fink. ’We want the to reach a younger, more
female audience and special interest groups.’