Unexim hires Scope in bid to raise Western interest

MOSCOW: Russia’s largest private bank, Unexim, has appointed Scope Ketchum to handle project work as it seeks to raise awareness of it in the West.

MOSCOW: Russia’s largest private bank, Unexim, has appointed Scope

Ketchum to handle project work as it seeks to raise awareness of it in

the West.



Scope Ketchum won the business together with Moscow affiliate Maslov,

which is handling the Russian communications effort. Ketchum Washington

will be undertaking project work in the US.



The bank’s chief executive is Vladimir Potanin, who is reputed to be the

richest man in Russia and was the first deputy chairman in Boris

Yeltsin’s government during 1996. Potanin’s company Interros, which is

the holding company for Unexim and owns a variety of other businesses

from telecom to sports clubs, is valued at pounds 19 billion.



PR for Unexim will centre around raising Potanin’s profile as a serious

businessman and outline the business strategy of the bank. Unexim

started life as a state trading bank in 1992 but Potanin is keen to

convey its independent status.



Unexim is seeking large amounts of investment capital from institutions

and individuals to plough into projects such as mining, telecom and

oil.



A recent project is a 38 per cent stake in a Siberian nickel mine

capable of supplying 20 per cent of the world’s nickel supplies.



Chris Fowler, media manager at Scope Ketchum, said that the agency is

working on projects for Unexim but there is a chance of it becoming a

retained client.



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